To conduct a meaningful analysis, data analysts must use both the quantitative and qualitative data available to them. In surveys, there are both quantitative and qualitative questions, so merging those 2 types of data presents no challenge whatsoever. In other cases, though, a data analyst must use creativity to find matching qualitative data. That said, when answering this question, talk about the project where the most creative thinking was required.

“In my experience, I’ve performed a few analyses where I had qualitative survey data at my disposal. However, I realized I can actually enhance the validity of my recommendations by also implementing valuable data from external survey sources. So, for a product development project, I used qualitative data provided by our distributors, and it yielded great results.”