How will you create a classification to identify key customer trends in unstructured data?

A model does not hold any value if it cannot produce actionable results, an experienced data analyst will have a varying strategy based on the type of data being analysed. For example, if a customer complain was retweeted then should that data be included or not. Also, any sensitive data of the customer needs to be protected, so it is also advisable to consult with the stakeholder to ensure that you are following all the compliance regulations of the organization and disclosure laws, if any.

You can answer this question by stating that you would first consult with the stakeholder of the business to understand the objective of classifying this data. Then, you would use an iterative process by pulling new data samples and modifying the model accordingly and evaluating it for accuracy. You can mention that you would follow a basic process of mapping the data, creating an algorithm, mining the data, visualizing it and so on. However, you would accomplish this in multiple segments by considering the feedback from stakeholders to ensure that you develop an enriching model that can produce actionable results.